Development of Instagram influencer marketing interactions in Italy 2023

Italian influencers collaborating with brands on Instagram generated 12.8 million interactions in December 2023, marking a 14.3 percent increase from November's value of 11.2 million. The number of interactions in September marked a 63.2 percent growth from the August value of 7.6 million.

2023年12月，意大利网红与品牌在Instagram上的合作产生了1280万次互动，较11月份的1120万次互动增长了14.3%。而9月份的互动次数较8月份的760万次增长了63.2%。