DIGITAL TRANSFORMATION OF FILM PRODUCTION AND DISTRIBUTION: THE IMPACT OF STREAMING PLATFORMS ON NATIONAL CINEMA MARKETS

This article analyzes the digital transformation of film production and distribution systems and the impact of streaming platforms on national cinema markets. The study explores the differences between traditional film exhibition models and new distribution models based on digital platforms. It also examines the influence of streaming services on film production, distribution, and audience formation. Using examples from global and national cinema markets, the economic and cultural consequences of digital transformation are analyzed. The findings suggest that the development of streaming platforms enhances the competitiveness of national film industries while also creating new challenges and opportunities.