Radio Broadcasting in Norway - Market Research Report (2014-2029)

Radio broadcasting has undergone a steady decline over the past few decades by a shrinking listenership that has somewhat slowed in recent years, with audience numbers stabilising. In the past, radio stations enjoyed almost exclusive access to the audience's ears, offering them a variety of music and audio entertainment. However, with competition from podcasts and music streaming platforms soaring, many people are opting for these alternative media. Yet, a significant portion of the population still tunes into their radios during their commutes or work hours. Over the five years through 2024, radio broadcasting revenue is projected to have fallen at a compound annual rate of 2.9%, including an estimated 4.5% dip in 2024 alone to sit at a projected €10.7 billion.

近年来，随着听众数量的逐渐减少，尤其是近年来减少速度有所放缓，使得听众人数趋于稳定，广播电台行业经历了持续的衰退。在过去，电台几乎垄断了听众的听觉市场，为听众提供了丰富的音乐和音频娱乐。然而，随着播客和音乐流媒体平台的竞争日益激烈，许多人转而选择这些替代媒体。尽管如此，仍有相当一部分人群在通勤或工作时间内坚持收听广播。预计在2024年之前五年内，广播电台的收入将以2.9%的复合年增长率下降，其中2024年预计将下降4.5%，总收入预计将达到107亿欧元。