The transition to a sustainable society.

Transitions in dealing with the root causes of environmental problems are advocated to achieve environmental sustainability. These transformations include (i) a demographic transition, (ii) a technology transition that includes the "green" automobile, (iii) an economic transition to one in which prices reflect full environmental costs, (iv) a transition in social equity, and (v) an institutional transition to different arrangements among governments, businesses, and peoples. Businessmen and environmentalists are urged to work together in the next decade to make the environment a personal issue, to call for government action, to recognize the environmental challenges, and to commit to accountability in order to leave a legacy of hope to the twenty-first century.