Instagram: number of global users 2020-2025

In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users. How popular is Instagram?Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app. Gen Z and InstagramAs of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.Most followed accounts on InstagramAs of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.

在2021年，Meta的Instagram月活跃用户数达到了12.1亿，占全球互联网用户的28%以上。据预测，到2025年，该社交媒体平台的月活跃用户数将达到14.4亿，占全球互联网用户的31.2%。Instagram的普及程度究竟如何？截至2022年1月，Instagram在全球用户数量方面已成为世界第四大最受欢迎的社交媒体平台。YouTube和WhatsApp分别位列第二和第三，而Facebook依然是最受欢迎的，全球月活跃用户数接近30亿。截至2022年1月，印度拥有最多的Instagram用户，该国总用户数超过2.3亿。美国拥有第二大Instagram受众群体，近1.6亿人订阅了该图片和视频分享应用。Z世代与Instagram截至2021年9月，美国Z世代用户平均每周在Instagram上花费5小时。尽管Instagram在每周花费在平台上的时间方面排名第三，但Z世代用户在TikTok上花费的时间明显更多，平均每周超过10小时，该应用以移动优先的视频为特色。Instagram上最受欢迎的账号截至2022年5月，Instagram官方账号拥有5.0437亿粉丝。在名人方面，葡萄牙足球运动员克里斯蒂亚诺·罗纳尔多（@chistiano）在社交网络上拥有超过4.4041亿粉丝。此外，罗纳尔多在Instagram上发布的平均媒体价值超过985,000美元。截至2022年5月，Instagram上最受欢迎的帖子是一张鸡蛋照片，该照片由@world_record_egg账号于2019年发布。这张鸡蛋照片不仅在平台上获得了超过5500万的点赞，还几乎有350万的评论，该账号本身也拥有超过450万的Instagram粉丝。在发布了一系列神秘帖子之后，世界记录鸡蛋账号揭示了其作为一项旨在关注社交媒体使用中的困难和要求的心理健康运动的组成部分。