VOC Survey Results.csv

A survey methodology was used to evaluate the initially proposed VOC measurement scale. An exploratory factor analysis was applied to the proposed items and identified a reliable 8-item single-factor solution. The identified VOC measure was also compared with other known self-reported communication trait variables to examine the scale’s potential convergent validity. In study 2, a survey methodology was used to collect data to further establish the validity of the VOC scale. A confirmatory factor analysis was applied to the recently proposed 8-item scale. The conceptualization and successful confirmation of a valid and reliable scale aims to provide a stable measure that can be utilized to help predict an individual’s willingness to invest time and energy into both formal and informal communication-related skills training.