SPSS data of the

Name: SPSS data of the
Creator: Zhiwei Xu
Published: 2022-10-15T00:00:00+08:00

科学数据银行2022-10-17 更新2026-04-23 收录

消费者神经科学

品牌个性吸引力

数据链接：

https://www.scidb.cn/detail?dataSetId=7e073bd24b154333837b3ca8d70507cc 数据链接链接失效反馈

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资源简介：

the spss data of the <The neurophysiological mechanisms underlying brand personality consumer attraction>

提供机构：

Zhiwei Xu

创建时间：

2022-10-15

EEG-based Consumer Neuroscience and Neuromarketing Dataset

消费者神经科学

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SciMAT dataset with 306 EEG-based Consumer Neuroscience and Neuromarketing articles from 2002 (Consumer Neuroscience field origin) to 2021. Three periods of study were established according to the fre

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Rotterdam 35 TV Commercials (TVC35) fMRI Dataset

消费者神经科学

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An fMRI dataset (Study 1a and 1b) reported in the following paper: Chan, H. Y., Smidts, A., Schoots, V. C., Dietvorst, R. C., & Boksem, M. A. (2019). Neural similarity at...

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Nudge has proven effective in promoting healthier eating, especially in academic environments. However, its application in vending machines has not been extensively studied yet, with existing studies

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Can You Feel the Closure? Consumer Neuroscience Evidence of Packaging Influence on Wine Tasting - dataset paper

消费者神经科学

葡萄酒营销

This dataset includes repeated-measures data from a neuromarketing study using EEG to examine how wine bottle closures (cork vs. screw cap) and sensory priming (auditory vs. visual) influence consumer

DataCite Commons2025-07-08 更新90

NeuMa (PreProcessed): A multimodal Neuromarketing dataset

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The dataset's full description was published on Nature's Scientific Data that can be found here: https://www.nature.com/articles/s41597-023-02392-9 A novel multimodal Neuromarketing dataset that encom

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SPSS data of the

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