Picasso Podcast Data: Podcast Advertiser History + Estimated Podcast Ad Spend by Brand

We sample the most popular ~5k shows to track what brands are advertising where. We have the spending history of 5k different brands, and are finding more each day. You can see what podcasts brands are advertising on, and also estimates for how much each brand spends. We can provide historical data so that spending trends can be tracked overtime, and correlated with revenue, etc.

搜集汇总

背景与挑战

背景概述

该数据集通过采样约5000个热门播客节目，追踪并记录了5000个不同品牌的广告投放历史和支出估算。用户可查看品牌在播客上的广告分布，并基于历史数据追踪支出趋势，以分析其与收入等指标的相关性。