eCommerce Benchmark KPIs: Global Media

In 2023, next to an add-to-cart rate of 11.3%, a cart abandonment rate of 72%, and a conversion rate of 3.2%, the eCommerce Benchmark KPIs for the global Media market also consist of an AOV of US$31.3, a discount rate of 9.9%, and a return rate of 5.2%.

在2023年，全球媒体市场的电子商务基准关键绩效指标（KPIs）包括11.3%的加入购物车率、72%的购物车放弃率、3.2%的转化率，同时平均订单价值（AOV）为31.3美元，折扣率为9.9%，退货率为5.2%。