MBI Sociodemographic Data for Austria Postcode Level

MBI's sociodemographic data is available for many countries worldwide. All data comes from a single source, ensuring consistency and comparability across markets. The Sociodemographics-Bundle Basic for Austria at the 4-digit postcode level includes the following variables:

- population
- gender
- age structure (15-year age bands)
- household figures

If you require a variable or geographic level not included in the Basic Bundle on this site, feel free to reach out. We will be happy to help you find a product that fits your needs.

The data offered on this site are sociodemographic data at the postal code level. This fine-grained level of detail makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

MBI’s sociodemographic data supports informed decision-making wherever a clear understanding of the market is needed. It is especially valuable for use cases such as:

- Quantify regional sales opportunities / market potentials
- Focus on marketing activities locally
- Controlling: Formulate realistic and quantified objectives
- Identify unused market potential
- Restructure and optimize market and sales areas
- Site planning: Develop expansion strategies
- Evaluate areas for strengths and weaknesses
- Map marketing campaigns

原始信息汇总

MBI Sociodemographic Data for Austria Postcode Level

概述

• 提供奥地利4位邮政编码级别的社会人口统计数据。
• 数据来源单一，确保市场间的一致性和可比性。
• 包含变量：人口、性别、年龄结构（15岁年龄带）、家庭数据。

商业需求

市场分析

• 发现未开发的市场潜力。
• 基于人口特征精确量化区域销售机会。

需求预测

• 利用人口趋势设定数据驱动的销售和绩效目标。

位置规划

• 评估目标区域的社会人口构成，制定有效的扩展策略。

360度客户视图

• 结合社会人口统计数据和客户数据，全面了解客户需求和行为。

位置数据丰富

• 为地理数据集添加详细的人口和家庭属性。

数据字典

表名

MBI_MARKETDATA_2024_AT_POSTCODES4_SOCIO

列名

• CTRYCODE: Varchar
• POSTCODE: Varchar
• NAME: Varchar
• P_T: Number
• P_PRM: Number
• HH_T: Number
• HH_SIZE: Number
• MALE: Number
• FEMALE: Number
• AGE_T0014: Number
• AGE_M0014: Number
• AGE_F0014: Number
• AGE_T1529: Number
• AGE_M1529: Number
• AGE_F1529: Number
• AGE_T3044: Number
• AGE_M3044: Number
• AGE_F3044: Number
• AGE_T4559: Number
• AGE_M4559: Number
• AGE_F4559: Number
• AGE_T60PL: Number
• AGE_M60PL: Number
• AGE_F60PL: Number

使用示例

查询奥地利邮政区域样本数据

sql SELECT * FROM SOCIO."MBI_MARKETDATA_2024_AT_POSTCODES4_SOCIO";

更多来自Michael Bauer International GmbH的数据集

• MBI Sociodemographic Data Montenegro Postcode Level
• MBI Purchasing Power Data for Poland Postcode Level
• MBI Sociodemographic Data Bulgaria Postcode Level
• MBI Sociodemographic-Bundle Basic for Latvia at Postcode Level
• MBI Sociodemographic Data for France Postcode Level
• MBI Sociodemographic-Bundle Basic for Lithuania at Postcode Level

类别

• 360-Degree Customer View
• Demand Forecasting
• Demographics
• Location Data Enrichment
• Location Planning
• Market Analysis

联系

• 销售: [e-mail]
• 支持: [e-mail]

数据更新

• 更新频率: 每年
• 时间覆盖范围: 2024年1月1日至2024年12月31日

地理覆盖范围

• 奥地利（按邮政编码）

云区域可用性

AWS

• Africa (Cape Town)
• Asia Pacific (Jakarta)
• Asia Pacific (Mumbai)
• Asia Pacific (Osaka)
• 45 More

法律条款

• 自定义

关于Michael Bauer International GmbH

• 专注于地理营销的小规模数据，已成为全球最大的数据提供商之一。
• 结合热情和科学知识，提供全球一致和可比的地理、市场和风险数据。