车马慢系列铅笔用户购买能力分层数据

统计分析车马慢系列铅笔消费数据，通过对历史下单用户画像建立，对用户进行标签制定，定位用户消费级别，为企业针对各不同消费者对车马慢系列铅笔的喜好有针对性的制定广告营销策略以及在供需物流等相关方面提供数据支撑 算法规则简要说明 1、消费占比比例=消费数量/总消费数*100%；2、用户消费占总消费的比例按从大到小进行排名；3、用户等级运用ABCDEF分类法，对消费占比比例大于等于6%的，给予“A”用户等级；消费占比比例大于等于5%小于6%区间的，则给予“B”用户等级；消费占比比例大于等于4%小于5%区间，则给予“C”用户等级。消费占比比例在大于等于3%小于4%区间，则给予“D”用户等级；消费占比比例在大于等于2%小于3%区间，则给予“E”用户等级；消费占比比例小于2%，则给予“F”用户等级。This dataset conducts statistical analysis on the consumption data of Chemanman series pencils. By establishing profiles of historical ordering users and formulating user tags, it classifies users' consumption levels, providing data support for enterprises to develop targeted advertising and marketing strategies tailored to different consumers' preferences towards Chemanman series pencils, as well as relevant aspects such as supply, demand and logistics. Brief Description of Algorithm Rules 1. Proportion of Consumption = (Individual Consumption Quantity / Total Consumption Quantity) × 100%; 2. Rank users in descending order based on their proportion of total consumption; 3. The user level is classified using the ABCDEF classification method: users with a consumption proportion ≥ 6% are assigned Level A; those with a consumption proportion ≥ 5% and < 6% are assigned Level B; those with ≥ 4% and < 5% are assigned Level C; those with ≥ 3% and < 4% are assigned Level D; those with ≥ 2% and < 3% are assigned Level E; and those with a consumption proportion < 2% are assigned Level F.

搜集汇总

数据集介绍

特点

该数据集包含551条车马慢系列铅笔的用户购买数据，通过消费占比比例对用户进行等级划分（A-F），旨在帮助企业进行用户画像分析，优化广告营销策略和供需物流管理。