TTD Connector: Audience & Conversion Data SDK

**Overview**

Send your customer and product data from Databricks into The Trade Desk for audience targeting, campaign measurement, and data monetization. With a single integration, you can use this data for your own campaigns, power a managed-service offering for your clients, or make it available to other advertisers as a third-party data provider.

You can send audience segments, conversion events, and opt-out/deletion requests. Conversion data can be organized at the product level, enabling granular segmentation and measurement for retail use cases.

Supported identifier types include TDIDs, device IDs, CTV IDs, Ramp IDs, UID2s, and EUIDs. UID2 is a privacy-conscious identity framework for hashing and encrypting email addresses or mobile phone numbers. For details, see the UID2 Marketplace Listing.

To monetize your data as a third-party data provider on The Trade Desk, reach out to your contact at The Trade Desk for more information.

NOTE: Automatic UID2 generation from email addresses or phone numbers is not yet supported by this SDK. You can generate UID2 with the [UID2 clean room solution](https://unifiedid.com/docs/guides/integration-databricks).

**Use cases**

*Audience Activation*

Activate first-party or third-party segments across all programmatic channels in The Trade Desk DSP. Build look-alike models to find new prospects similar to your existing customers.

*Conversion Measurement*

Send conversion events tied to specific products for campaign attribution, reporting, and optimization. Use in conjunction with The Trade Desk's conversion lift solution to measure the incremental impact of your campaigns.

*Third-Party Data Monetization*

Package your audience segments and make them available to other advertisers on The Trade Desk with your own data rates applied.

*360-Degree Customer View*

Combine your customer data with ad exposure data from The Trade Desk to understand which campaigns are influencing purchases and at what product level.

*Identity Resolution*

Use UID2s to connect data to The Trade Desk without raw personal information leaving your environment.

*Opt-Outs and Deletions*

Remove specific advertiser identifiers from your segments to comply with opt-out and data deletion requests.

**Product Details**

For more information, see [PyPI project](https://pypi.org/project/ttd-databricks/).

**Additional Insights**

For more information, see [openTTD](https://open.thetradedesk.com/).