Worldwide car shipments by country - Ferrari 2023

In 2023, Italy was the third largest European market for Ferrari, after the United Kingdom and Germany. The domestic sales volume of Ferrari luxury cars amounted to 740 units, just over half as many as the amount shipped to Germany. Despite its lower sales volume, the brand is a national icon and keeps on generating considerable social media buzz in Italy, especially on Facebook. A global status symbolIt was in Asia, however, that Ferrari had the highest market share. Here, the Italian manufacturer accounted for over a quarter of the luxury car market. New affluent customers in Asia were particularly attracted by Ferrari’s reputation for exclusivity. The sales volume in Asian countries accounted for about one quarter of the total number of car shipments made in 2021. Ferrari’s low production strategyTo keep this reputation among its customers, Ferrari deliberately pursued a low production strategy. In 2021, only about 11,100 road cars were shipped worldwide, with sports cars making up two-thirds of the total. By comparison, the German manufacturer Mercedes-Benz delivered about two million cars a year earlier.

于2023年，意大利成为法拉利在欧洲市场的第三大销售国，仅次于英国与德国。法拉利豪华车型的国内销售量达到了740辆，仅为运往德国数量的一半略多。尽管销售量相对较低，但该品牌已成为国家象征，并在意大利持续引发大量的社交媒体热议，特别是在Facebook平台上。作为全球性的地位象征，然而在亚洲市场，法拉利却拥有最高的市场份额。在此，意大利制造商占据了豪华车市场的四分之一以上。亚洲的新兴富裕客户特别被法拉利的独特声誉所吸引。亚洲各国的销售量约占2021年全球汽车运输总数的四分之一。为了保持这一声誉，法拉利故意采取低产量策略。在2021年，全球仅有大约11,100辆道路用车被运输，其中跑车占到了总量的三分之二。相比之下，德国制造商梅赛德斯-奔驰在一年前交付了约两百万辆车。