VTION Advertisement Data

**Introduction**

Our dataset provides a comprehensive view of advertisement interactions and consumer behavior influenced by top-tier influencers across social media platforms like Instagram and Facebook. Compiled through passive data collection from our app, this dataset helps businesses understand the impact of influencer promotions on consumer actions within the digital advertising funnel. The insights derived can optimize marketing strategies, tailor audience targeting, and enhance ad performance analysis.

Dataset Description

**Scope and Scale**: This dataset tracks interactions with advertisements promoted by influencers, including detailed event timestamps, associated brands, product categories, and consumer response actions like product searches, views, and adds to cart.

**Value**: Ideal for marketers, brand managers, and data scientists, this data assists in analyzing influencer impact, consumer journey mapping, and advertising effectiveness.

Sample Data Structure

- **Table Name**: Influencer_Ad_Interaction
- **Schema**:
- ID: Unique identifier for each interaction record.
- app: Platform on which the ad was viewed (e.g., YouTube).
- derived_ad: Specific advertisement interacted with.
- timestamp: Unix timestamp of the interaction.
- Brand: Brand associated with the advertisement.
- L1_Category to L3_Category: Hierarchical categorization of the advertised product.
- Mother Brand, Parent Company: Brand and company hierarchy.
- Master Category, Sub Category: Further classification of the product.
- Influencers_OR_Sponsored: Indicates if the ad involved an influencer or was sponsored.
- Influencers_Name: Name of the influencer associated with the ad.
- month, date: Month and date of the ad interaction.
- Searched Product, Seen Product, Added to Cart, Seen Ad, Browsed Product: Consumer actions following the ad interaction.

**Data Sources**

Our data is sourced directly from interactions within our proprietary app, ensuring real-time capture and high fidelity of user responses to influencer-driven advertisements.

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搜集汇总

背景与挑战

背景概述

该数据集记录影响者推广广告的消费者互动数据，包括时间戳、品牌、产品分类和消费者行为（如搜索、浏览、加购等），适用于营销策略优化和广告效果分析。数据来源于专有应用，确保实时性和准确性。