Dataset for: Research on the Emotional Experience of Online Tourists in Zhangjiajie

This dataset contains anonymized user-generated reviews collected from Chinese online travel platforms (Ctrip, Tongcheng, and Dianping), as well as preprocessing outputs, LDA topic modeling results, and matrices used for the fuzzy DEMATEL–DANP analysis in the study “Research on the Emotional Experience of Online Tourists in Zhangjiajie Based on Text Mining and LDA-FDEMATEL.” The dataset is provided to support reproducibility of the analyses reported in the paper.