Most popular e-commerce product categories Thailand 2023

According to a survey on e-commerce and online shopping in Thailand as of January 2023, around 70 percent of the respondents prefer to shop fashion products online. This was followed by beauty and personal care products with around 49.7 percent of the survey participants.

根据2023年1月进行的泰国电子商务及在线购物调查，约70%的受访者倾向于在线购买时尚产品。此比例之后，美妆及个人护理产品以约49.7%的受访者比例紧随其后。