MBI Purchasing Power Data United Kingdom Postcode Level

Unlock detailed insights into consumer potential with MBI’s purchasing power data, available for a wide range of countries worldwide. With all data provided from a single source, you ensure consistency, comparability, and seamless integration across regions.

MBI’s purchasing power data represents the disposable income available to consumers – a key indicator for evaluating market potential. In the United Kingdom, this data reflects the consumption capacity within "PC-Sectors", providing a comprehensive view of local consumer potential and economic strength.

**Data Structure:**

Purchasing power data for the United Kingdom comprises the following variables:

- CTRYCODE Two digit country code by ISO 3166
- POSTCODE Postal code
- NAME Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
- P_T Population (Nighttime) year average: total number
- P_PRM Population (Nighttime) year average: per mill of country
- PP_MIO Purchasing Power: in million Euros
- PP_PRM Purchasing Power: per mill of country
- PP_EURO Purchasing Power: Euro per capita
- PP_CI Purchasing Power: index (country eq. 100)

This data is highly valuable wherever a clear understanding of the market is needed. It is especially valuable for business needs such as geomarketing, market and customer analysis as well as site planning. The fine-grained level of detail on the postcode level makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

原始信息汇总

MBI Purchasing Power Data United Kingdom Postcode Level

概述

MBI提供的英国邮编级别购买力数据，用于支持基于消费者可支配收入的市场决策。数据涵盖英国各地区，反映"PC-Sectors"内的消费能力。

数据结构

• CTRYCODE: 两位ISO 3166国家代码
• POSTCODE: 邮政编码
• NAME: 行政区名称/人口最多的行政区名称/微区域或更高级别名称
• P_T: 年平均人口（夜间）总数
• P_PRM: 年平均人口（夜间）占国家总人口的千分比
• PP_MIO: 购买力（百万欧元）
• PP_PRM: 购买力占国家总购买力的千分比
• PP_EURO: 人均购买力（欧元）
• PP_CI: 购买力指数（国家基准为100）

业务需求

• 市场分析: 识别未开发市场潜力，量化区域销售机会。
• 需求预测: 基于购买力趋势设定销售目标。
• 位置规划: 评估目标区域购买力，制定扩展策略。
• 360度客户视图: 结合内部数据理解客户购买行为。
• 位置数据丰富: 增强地理数据集，优化区域业务策略。

使用示例

sql SELECT * FROM PURCHASING."MBI_MARKETDATA_2024_GB_PC_SECTORS_PURCHASING";

数据提供商

Michael Bauer International GmbH

数据更新频率

每年更新

时间覆盖范围

2024年1月1日至2024年12月31日

地理覆盖范围

英国，按邮政编码划分

云区域可用性

• AWS: 非洲（开普敦）、亚太（雅加达）、亚太（孟买）、亚太（大阪）等45个地区

联系信息

• 销售: [e-mail]
• 支持: [e-mail]

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