Marketing to Professionals

## **Understand professionals as both decision makers and individuals.**

AnalyticsIQ’s BusinessCore and Connection+ B2B2C Linkage Data provides a powerful lens into the professional identities of U.S. business decision makers — and uniquely links those professional profiles to corresponding consumer insights.

With AnalyticsIQ’s data, you can move beyond traditional firmographics to understand *who a professional really is* — both at work and at home. This enables more relevant engagement, better B2B targeting, cross-sell and upsell opportunities, and more personalized customer journeys.

## **Coverage and Scale:**

- 140+ million U.S. professionals across industries, companies, and roles
- 200+ professional and occupational attributes
- Linkage to consumer profiles for 75M+ professionals, enabling personal + professional view

## **Data Categories Include:**

- Firmographics (company, industry, size, revenue, location)
- Professional Role (title, function, decision-making influence, tenure)
- Contact & Communication Insights (email, phone, business address)
- Decision making power (modeled decision drivers and behaviors)
- Linkage to full consumer profiles (demographics, lifestyle, motivations, media habits, purchase propensity, and more)

**Sample Fields:**

- Preferred initial contact channel
- Likelihood of being a business decision influencer
- Dominant purchase decision driver (price, quality, etc.)
- Age & Gender
- Military veteran
- Likelihood of being excited about AI
- Level of preference for infographics

## **How this data is used:**

- B2B targeting and account-based marketing (ABM)
- Cross-channel B2B2C engagement (reach professionals in both work and personal contexts)
- Enriched business audience creation
- Personalization and customer journey optimization
- Identity enrichment

## **What sets our Professional Data apart:**

- Unique linkage between professional and consumer profiles at scale
- Built with cognitive psychology models to understand decision drivers — not just job titles
- Enables fully integrated B2B2C audience strategies
- Continuously updated, validated, and privacy-compliant

**How to Access AnalyticsIQ Data in Snowflake**

1. **Kick off with a strategy session:** Meet with our data experts to align on your goals, use cases, and the specific data fields you need.

2. **Review your tailored data plan:** We’ll provide a proposal outlining exactly which datasets we’ll share and how they map to your needs.

3. **Finalize the agreement:** Sign the agreement to get your secure Snowflake data share in motion.

4. **Share your Snowflake connection details:** Provide your Snowflake Account Locator or Organization Name, along with your Cloud Provider and Region.

5. **Start using your new data:** Once connected, you’ll be able to query high-value AnalyticsIQ data directly within your Snowflake account.

原始信息汇总

Marketing to Professionals 数据集概述

数据集提供商

AnalyticsIQ

数据集描述

该数据集提供美国商业决策者的专业身份与对应消费者洞察的独特关联数据，帮助用户理解专业人士在工作场所内外的全面画像。

关键特性

• 专业与消费者关联：唯一实现大规模专业档案与消费者档案关联的数据集
• 心理学模型构建：采用认知心理学模型分析决策驱动因素
• 持续更新：数据定期更新且符合隐私合规要求

数据规模与覆盖

• 覆盖范围：全美50个州（按地址级别）
• 数据量：
  • 1.4亿+美国专业人士
  • 75M+关联消费者档案
• 属性数量：200+专业和职业属性

主要数据类别

1. 企业特征数据（公司、行业、规模、收入、位置）
2. 职业角色（职位、职能、决策影响力、任期）
3. 联系与沟通洞察（电子邮件、电话、商务地址）
4. 决策能力（建模的决策驱动因素和行为）
5. 完整消费者档案关联（人口统计、生活方式、动机、媒体习惯、购买倾向等）

典型应用场景

• B2B定向营销和基于客户的营销(ABM)
• 跨渠道B2B2C互动
• 商业受众群体丰富化
• 个性化和客户旅程优化
• 身份信息丰富化

数据更新频率

季度更新

云区域可用性

AWS

• 非洲（开普敦）
• 亚太（雅加达）
• 亚太（孟买）
• 亚太（大阪）
• 其他45个区域

获取方式

通过Snowflake平台获取，需签署协议并建立安全数据共享连接

联系方式

• 销售：[e-mail]
• 支持：[e-mail]

搜集汇总

背景与挑战

背景概述

该数据集通过AnalyticsIQ的BusinessCore和Connection+ B2B2C链接数据，提供了超过1.4亿美国专业人士的职业属性与消费者档案的关联信息，涵盖企业统计、职业角色、决策影响力等200多个属性。它支持B2B目标营销、跨渠道参与和客户旅程个性化等应用，其独特之处在于大规模链接专业与个人档案，并基于认知心理学模型理解决策驱动因素。