Ads Data Feed

**Overview**
Trusted Source for Currency-Grade TV Viewing Data.

* 5,000+ - US TV Networks capturing content and commercials around the clock.
* 250+ - Streaming apps with broad coverage of streaming and linear viewing.
* 210 - TV Markets representing local and national TV viewing audiences.
* 24M+ - Opted in devices (active over the past 365 days)

Gain comprehensive viewing behavior data to make smarter, faster business decisions. Inscape combines granular and scalable TV viewing data with customizable solutions - all from one trusted source of truth, solving for fragmentation and efficiency to maximize ROI.

**Use cases**
Advertisers and Agencies:

* Plan campaigns with confidence, with granular TV viewing data that helps you reach the right audiences.
* Reduce wasted impressions, maximize reach, and improve ROI with frequency distribution across linear and streaming.
* Evaluate shifts in TV viewing behavior cross-platform thanks to a seamless integration with 1st and 3rd-party datasets.
* Quickly optimize performance, evaluate ad spend, and improve ROAS with near real-time reporting.

Networks and Broadcasters
* Measure, plan, and target owned and operated cross-screen inventory.
* Optimize inventory allocation to drive tune-in and new subscriptions.
* Enrich your 1st-party data to fully understand your audience and your competitors.
* Shape strategies to maximize inventory thanks to visibility into market-level TV viewership data.

Analytics & Measurement Partners
* Enhance TV analytics and enable cross-platform capabilities with currency-grade ACR data.
* Leverage unparalleled content and commercial viewership data to power attribution and measurement solutions.
* Accurately measure audiences with datasets designed to be nationally balanced and representative.
* Enrich planning tools to reduce waste, improve incrementality and drive tune-in all for advertisers.

OEMs & Platform Partners

* Unlock the value of O/O inventory and increase ARPU with device agnostic ACR technology.
* Leverage ACR to develop engagement strategies to drive additional platform usage and reduce churn.
* Create privacy-compliant data products to monetize your audiences off-platform.
* Expand content offerings with FAST and AVOD services by acquiring the right content.

For more details, refer to the embedded notebook.