Over The Top (OTT) Market Analysis: Growth, Decline, and Switching Behavior Of Sports Fans

Applying our proprietary data model, we take our transactional database of 25 million anonymized individual credit & debit cardholders to track their sports fandom and customer journey across all of their Over The Top (OTT) video streaming subscriptions.

Specifically, this listing surfaces data on sports fans in the following communities, across video streaming platforms, and how they switch between platforms month over month.

Communities This Listing Covers:
- General Population
- General Sports Fans

Example Streaming Platforms:
- fuboTV
- Hulu
- YouTube
- DIRECTV
- ESPN+
- Paramount+
- Sling TV
- NETFLIX
- SHOWTIME

This data set helps us answer questions like:

- Among sports fans, which streaming providers capture the most switchers per month? (Direct SQL query below to answer this)

- In terms of competition, who are streaming providers winning or losing against among sports fans? (Direct SQL query below to answer this)

- Which streaming platform is gaining or losing customers? (Modify the first SQL query below to include only "GENERAL_POPULATION" instead of "GSF")

- From which of their competitors are customers coming from or going to? (Modify the second SQL query below to include only "GENERAL_POPULATION" instead of "GSF")

- Do sports fans switch more or less towards specific streaming platforms relative to the General Population? (Direct SQL query below to answer this)

Sample Tables:
- V_OTT_WIN_PERCENTAGE_BETWEEN_COMPETITORS

Sample Fields:
- Community: Who are we analyzing?
- Month Date: When did they switch between streaming platforms?
- Primary Merchant: Who did they start with, or switch to?
- Secondary Merchant: Who was on the other end of the switching exchange?
- Percent Win Share: What percent of wins does the primary merchant have from the secondary merchant?