Consumers willing to share data on their shopping habits globally 2022, by generation

During an October to November 2022 survey carried out among consumers worldwide, 45 percent of all respondents were willing to share data on how they consume or use products via surveys, interviews, and online forms. The highest share of respondents feeling comfortable with such data collection stood among millennials, at 57 percent.

在2022年10月至11月期间进行的一项全球消费者调查中，45%的受访者在通过问卷调查、访谈和在线表单分享他们消费或使用产品的方式的数据方面表示愿意。在所有受访者中，对这种数据收集感到舒适的最高比例集中在千禧一代，达到了57%。