Attitudes to Air Travel (Air Travelers)

Attitudes to air travel and judgements on the image of airline
companies by air travelers.

Topics: Image profile of the means of transport: car, airplane, bus,
ship and train; safety as criterion for the choice of means of travel;
attitude to group travel (package tours); advantages and disadvantages
of an individual package air trip; flying as adventure; fear of
seasickness on ship or air travel; assessment of the importance of
service on board in airplanes; frequency of private and business trips
domestically and abroad; means of transport used on the last vacation
trip abroad; type and motive of last vacation trip; arranging services
by the travel agency; travel costs; actual and preferred arrival time
at place of vacation; attitude to night flights; requirements of a
vacation and a business trip; reasons for use of an airplane and
deciding aspects in the choice of airline; the significance of airplane
use for business trips; company decision-maker in the choice of
airline; possibility to combine business and private trips; image of
German airlines in comparison with foreign companies; evaluation of the
most important IATA airlines (scale); assessments of the service level
and technical standard of the companies; naming airlines with old
airplane types; preferred airplane types; influence of relatives on
choice of airline; designation of the airline with which one took the
first flight and designation of the company with which one had the
worst experiences; preferred airline; memory of advertising slogans and
general advertising for airline companies; judgement on the presumable
success of an advertising letter of an airline company; interest in
accident insurance for air travel; media usage; hobby.

Demography: age (classified); sex; marital status; school education;
vocational training; occupation; household income; size of household;
state; possession of durable economic goods.

Interviewer rating: city size.