OUTFIT 1

Attitude to clothing and fashionable accessories. Topics: general attitudes to clothing matters (scale); functions ofclothing and motives for behavior regarding clothing; significance ofclothing for respondent; attitudes to fashion (scale); impulsepurchases and general purchase behavior with articles of clothing(scale); prices comparisons; quality consciousness; fashionconsciousness; attitude to accessories (scale); accepted and personallypreferred clothing styles (scale and sample pictures); importance of awell-dressed appearance for a man and a woman; prominent models oridols in clothing matters; possession of evening gown or tuxedo;wearing boxer shorts; willingness to pay for selected articles ofclothing and accessories; most important adviser in purchase ofclothing; frequency of purchase of selected articles of clothing;information on the average amount paid for selected articles ofclothing; purchase motivation; preferred firms as well as frequency ofpurchases in department stores and mail-order firms; preferred placesof purchase and country of origin for articles of clothing; brandawareness with clothing (scale); brand knowledge and possession ofname-brand products; readiness to purchase name-brand products in thearea of textiles; forms of sports practiced; clothing size. The following was obtained for further products such as shoes,watches, dark glasses, glasses, cigarette lighters, ball-point pens,ink pens, leather goods, travel luggage and toilet water:product-specific attitudes; brand reputation and possession ofname-brand products as well as readiness to purchase selected brands. Goals in life and importance of areas of life (scale); strength ofpersonality (scale); personal opinion leadership; social milieu;achievement orientation; work orientation; attitude to the welfarestate; career consciousness; hedonism; attitude to technical progress;attitude to political commitment; attitude to spending of money(scale); media usage. Indices: clothing type