eCommerce Benchmark KPIs: DIY in the Philippines

In 2023, next to an add-to-cart rate of 7.1%, a cart abandonment rate of 83.2%, and a conversion rate of 1.2%, the eCommerce Benchmark KPIs for DIY in the Philippines also consist of an AOV of US$110, a discount rate of 10.4%, and a return rate of 4%.

于2023年，菲律宾DIY电子商务领域的基准关键绩效指标（KPIs）除包含7.1%的加入购物车率、83.2%的购物车放弃率及1.2%的转化率之外，亦包括平均订单价值（AOV）为110美元、10.4%的折扣率和4%的退货率。