Slovenian folk-pop music, 2022/2

The interest of this research was on the selection processes of popular music content and the programming role of music in Slovenian media. The aim of the research was to identify the key factors influencing the selection of music in the Slovenian media. When designing the research, the authors drew on the theory of media gate-keeping, as well as on existing research on popular music in Slovenian media. The research is based on the following research questions: 1. Which are the selection norms, practices and principles that have the greatest influence on the formulation of music programming policies, and consequently on the formulation of popular music in Slovenia? 2. What are the relationships between genres, styles and other musical elements that media gatekeepers both observe and establish? 3. How does Slovenian folk-pop music fit into the broader context of popular music? What are the main norms, practices and principles of selection process that determine its placement (or not) in the broader context of popular music? The data was gathered with interviews with music editors and other influencers in the Slovenian music and media market, focusing on the legitimization of decision-making processes in the selection of music content.