YouTube: annual beauty content views 2006-2018

Beauty videos are big business on YouTube. In 2018, beauty-related content generated more than 169 billion views on the video platform. Popular types of YouTube beauty content include tutorials and DIY videos, reviews, haul videos and videos produced by beauty vloggers. Beauty content on YouTubeFashion- and beauty-related content such as makeup and skincare tutorials, cosmetics hauls and product recommendations are among the most popular content on YouTube. Campaign films accounted for the biggest share of beauty content video views on YouTube, generating more than a third of views as of August 2018. Favorites or reviews and tutorials were ranked second and third with 15 and 14 percent of views respectively.The most popular beauty and makeup YouTubers have millions of followers – in April 2019, Mexican beauty blogger Yuya was the most subscribed beauty content creator on the video platform with 23.59 million subscribers to her channel. Despite the immense fanbase of beauty YouTubers, only one of them, Jeffree Star, managed to make the list of the highest earning YouTube stars in 2018 with estimated annual earnings of 18 million U.S. dollars.YouTube usage in the United StatesAs of 2018, there were an estimated 192 million YouTube viewers in the United States. According to the Statista Global Consumer survey, 57 percent of users accessed the video platform on a daily basis. Following celebrities and brands were the most important usage reasons.

美妆视频在YouTube平台上已成为一门庞大的生意。2018年，与美妆相关的视频内容在平台上累计观看量超过了1690亿次。YouTube上的流行美妆内容主要包括教程和DIY视频、评论、购物清单视频以及美妆博主制作的内容。美妆相关内容，如化妆和护肤教程、化妆品购物清单和产品推荐，在YouTube上是最受欢迎的内容之一。宣传短片占据了YouTube美妆视频观看量的最大份额，截至2018年8月，其观看量超过了总观看量的三分之一。最受欢迎的美妆及化妆YouTube博主拥有数百万的订阅者——2019年4月，墨西哥美妆博主Yuya成为YouTube平台上订阅者数量最多的美妆内容创作者，其频道订阅者数量达到了2359万。尽管美妆YouTube博主拥有庞大的粉丝基础，但仅有其中一位，即Jeffree Star，成功跻身2018年最高收入YouTube明星榜单，其年度估计收入达到了1800万美元。在美国，YouTube的普及率——截至2018年，美国约有1.92亿YouTube观众。根据Statista全球消费者调查，57%的用户每天都会访问该视频平台。关注名人和品牌是用户使用YouTube的最重要原因。