Ibotta Consumer Purchase Data for Educational Use

Ibotta has the largest collection of deterministic purchase data in the US. Our fully-licensable, 1st party data powers attribution use-cases for leading brands, media agencies, and platforms. Strategize using data driven attribution with Ibotta.

Fields Included:
- Hashed MAID or E-mail (SHA 256)
- Retailer Channel (Big Box, Grocery, Convenience, Pharmacy, etc.)
purchase time
- UPC, product/brand name, category (primary & secondary)
quantity, price basket total, receipt id
- zip, age, gender

Use Case #1 - Real-time analytics queries:
Leverage more than 2 billion transactions per year at an ID level to quickly understand purchasing trends for specific products, brands or categories across the span of 2 years. Build an effective sales story by using Ibotta data to identify buyer demographics, basket adjacency, cross purchases, and brand switching to acquire new consumers.

Use Case Example #2 - Social Conquesting:
Conquest against incumbent brand buyers / market share leaders.
Use Ibotta data as a direct conquesting segment in FB/IG to advertise the value of Brand to target audience.

Use Case #3 - Purchase Cycle Analyses:
Understand purchase cycles for specific products and brands to become more strategic in developing/deploying advertising messages and identify the right time to deliver ads. Ibotta data allows you to understand average purchase cycles by retail channel down to specific product UPCs.

搜集汇总

背景与挑战

背景概述

该数据集为Ibotta提供的美国消费者购买数据，包含匿名化标识、零售商渠道、产品详情及人口统计信息，适用于实时交易分析、社交平台竞争和购买周期研究等商业场景。