Online shoppers in the Nordic countries 2023 by age group

In general, the younger generations purchased more products via the internet than the older ones in the Nordic countries. For example, approximately 93 percent of Danish consumers in the age group 16-24 purchased items online. In comparison, this share stood at 76 percent for the age group 65-74.

总体而言，在北欧国家，年轻一代相较于年长一代更倾向于通过互联网购买产品。以丹麦为例，16至24岁年龄段的消费者中，约有93%的消费者在线购买商品。相较之下，65至74岁年龄段的这一比例则为76%。