Uber Technologies ad spend 2018-2023

Uber Technologies invested 1.7 billion U.S. dollars in advertising activities in 2023. The spending has remained flat for the last three years.About UberUber Technologies is the leading ridesharing service in the United States, holding a market share of nearly 70 percent. Founded in 2009, the San Francisco-based company is currently available in more than 80 countries, with the number of Uber users surpassing 90 million. According to the company’s latest filings, Uber’s global revenue reached an all-time high of nearly 17.5 billion U.S. dollars in 2021. What makes the transportation giant stand out from competitors like Lyft is that Uber does not generate revenues exclusively from rides but a variety of other revenue streams, including Uber Eats and Uber OOH. Uber’s advertising activitiesUber is expanding its advertising business at a rapid pace. In addition to offering and promoting first-time discounts, loyalty rewards, and referral programs, the company also focuses on local segmentation and targeting to appeal to app users in various regions. In 2020, Uber launched an in-app ad format with sponsored restaurant listings for Uber Eats, its tentpole food ordering and delivery service. That same year, Uber entered the advertising space as a media owner by partnering with Adomni. Uber OOH, the company’s newly established advertising network, features digital screens on top of the vehicles of Uber’s most active drivers. This type of promotion is appealing to advertisers not just because of the sheer volume and visibility of Uber cars but also because ads can be geo-targeted based on the audience of a specific location in real-time.

Uber Technologies于2023年投入了17亿美元于广告活动。过去三年中，其广告支出保持稳定。关于Uber：Uber Technologies是美国领先的共享出行服务提供商，占据近70%的市场份额。成立于2009年，总部位于旧金山的该公司现已在全球超过80个国家提供服务，Uber用户的数量已超过9000万。根据公司最新的财务报告，Uber在2021年的全球收入达到了近175亿美元的历史新高。区别于Lyft等竞争对手，Uber不仅仅依靠出行服务创收，其收入来源还包括Uber Eats和Uber OOH等多种业务。Uber的广告活动：Uber正在迅速扩张其广告业务。除了提供和推广首次使用折扣、忠诚度奖励和推荐计划外，公司还专注于本地市场细分和目标定位，以吸引不同地区应用用户。2020年，Uber推出了应用于其平台上的广告格式，为Uber Eats这一支柱性的餐饮订购与配送服务提供赞助餐厅列表。同年，Uber通过与Adomni合作，作为媒体所有者进入广告领域。Uber OOH，即公司新建立的广告网络，在其最活跃司机车辆顶部设置了数字屏幕。这种推广方式对广告商极具吸引力，不仅因为Uber车辆的数量庞大且可见度高，而且广告可以根据特定地理位置的受众实时进行地理定位。