eCommerce Benchmark KPIs: Smoking Supplies in Malaysia

In 2023, next to an add-to-cart rate of 11.5%, a cart abandonment rate of 72.1%, and a conversion rate of 3.2%, the eCommerce Benchmark KPIs for Smoking Supplies in Malaysia also consist of an AOV of US$83.4, a discount rate of 10.6%, and a return rate of 1%.

于2023年，马来西亚烟草用品的电子商务基准关键绩效指标（KPIs）中，除11.5%的加入购物车率、72.1%的购物车放弃率及3.2%的转化率外，还包括平均订单价值（AOV）为83.4美元、10.6%的折扣率和1%的退货率。