Retail

**Description**
Unlock the power of consumer spending with our purchase-based transaction data. Based on known consumer transactions made with debit and credit cards, these comprehensive spending insights are the key to the accuracy of these audience segments. These audiences are crafted around spending behavior across competitors, categories, brands, geographies, and channels and can help you refine your segmentation with data related to transaction recency, frequency, and monetary value.

**Use Cases**
Your advertising needs can be catered to suit the highest propensity to purchase in the future by combining these audiences with other purchase-based data, mobile location, and more to effectively target consumers with future product promotions, taking into account household past purchases.
- Advertise athletic apparel and accessories to customers who have previously bought fitness equipment
- To those who have purchased beauty products, proposals for skin care products and other cosmetics could be made. Target ads to customers who often shop online, highlighting deals and discounts that could help them better maximize their shopping experience.

**Sample Data Elements**

- Lifestyle and interest – Loyalty card users, luxury buyer behaviors, automobile, computer, and tablet owners
- Retail – Accessories, Apparel, Electronics, Home Goods, Travel

**Treating Data With Respect:** https://www.experianplc.com/responsibility/treating-data-with-respect/

**Note:** Data is delivered with RampIDs. Click “Request access” to contact LiveRamp, if you are not RampID enabled.