eCommerce Benchmark KPIs: Fashion in the Philippines

In 2023, next to an add-to-cart rate of 10.8%, a cart abandonment rate of 86.9%, and a conversion rate of 1.4%, the eCommerce Benchmark KPIs for Fashion in the Philippines also consist of an AOV of US$71.3, a discount rate of 19.8%, and a return rate of 7.5%.

截至2023年，菲律宾时尚电商行业的基准关键绩效指标（KPIs）包括10.8%的加入购物车率、86.9%的购物车放弃率、1.4%的转化率，此外，平均订单价值（AOV）为71.3美元，折扣率为19.8%，退货率为7.5%。