Main reasons to trust influencers and personalities among young women in Japan 2023

According to a survey conducted in Japan in March 2023, more than 50 percent of young women stated that they trusted or referred to a particular influencer or celebrity because they were a fan of that person. Being a fan was the most commonly given reason, followed by liking the person's taste.

根据2023年3月在日本进行的一项调查，超过50%的年轻女性表示，她们信任或参考某位特定的网红或名人，原因在于她们是该人物的粉丝。成为粉丝是最常见的理由，其次是喜欢该人物的个人品味。