Major FMCG sales channels Philippines Q1 2024, by market share

As of the first quarter 2024, traditional trade held the highest market share in the fast-moving consumer goods (FMCG) sector in the Philippines at 57.2 percent. Supermarkets followed with a market share of 19.6 percent.

截至2024年第一季度，菲律宾快速消费品（FMCG）领域传统贸易占据了最高的市场份额，达到57.2%。超市紧随其后，市场份额为19.6%。