La comunicazione politica di Matteo Renzi

The political communication of Matteo Renzi. On 8the December 2012, Matteo Renzi became the secretary of the Democratic Party with 68.1 percent of the vote. A few months later he is the youngest prime minister in the history of the Italian Republic. Renzi becomes the icon of the national policy, the central character in the redefinition of the new communication strategies. From the beginning, the already former mayor of Florence is characterized by a language distinguished by an informal register, which compels political opponents to change the approach to the electorate. A skilled user of the new instruments offered by the so-called Web 2.0 and Social Networks, Matteo Renzi feels the effects of the acceleration that the television contents and the new rhythms of the 80s have marked our language. The analysis aims to investigate, from the rhetorical of view, the different aspects of consensus-building and electoral tactics adopted by the Secretary of the Democratic Party. In the background, the changes recorded in the broader context of political communication in the light of the extraordinary success of television, with its logic of simplification, the collapse of the parties, the loss of consent and the increasing personalization of politics