Share of consumers using search platforms to look for local business information 2021

In 2021, approximately three-quarters of consumers in Germany, France, the United States, and the United Kingdom (UK) stated they used Google when looking for local business information, making it the most commonly used and by far the most dominant search engine for this purpose. There were, however, many other search engine platforms frequently used by consumers including Apple Maps, Yahoo, Tripadvisor, as well as other content-specific websites and apps.

在2021年，德国、法国、美国以及英国的大约四分之三的消费者在寻找本地商业信息时表示他们使用了谷歌，使其成为该用途下使用最普遍、且远超其他竞争对手的搜索引擎。然而，消费者还频繁使用包括苹果地图、雅虎、猫途鹰在内的众多其他搜索引擎平台，以及各种内容特定网站和应用。