Solutions to the loss of 3rd-party cookies in the UK 2022

During a late 2022 survey carried out among marketers from the United Kingdom (UK), 53.5 percent of respondents said they were planning to implement Google Topics to combat the impact of third-party cookie loss. Contextual targeting was named by 40.5 percent of respondents.

在2022年年末对英国（UK）市场营销人员进行的调查中，有53.5%的受访者表示计划采用谷歌主题（Google Topics）以应对第三方Cookie丢失带来的影响。40.5%的受访者将上下文定位（Contextual targeting）列为首选策略。