INNOVATIVE APPROACHES TO ATTRACTING INVESTMENTS THROUGH FINANCIAL MARKET INSTRUMENTS

This article analyzes innovative approaches to attracting investments through financial market instruments, their role in economic development, and their effectiveness. In particular, the importance of IPOs, bonds, fintech technologies, crowdfunding platforms, and digital financial services in increasing investment activity is highlighted. During the research, the experience of developed countries and the condition of Uzbekistan’s financial market were comparatively analyzed, and proposals aimed at improving the investment environment were developed. In addition, the role of the capital market in economic growth, mechanisms for increasing investor confidence, and issues of effective use of modern financial instruments were examined, and practical recommendations were provided.