eCommerce Benchmark KPIs: Camping & Adventure in the U.S.

In 2023, next to an add-to-cart rate of 9.3%, a cart abandonment rate of 68.3%, and a conversion rate of 3%, the eCommerce Benchmark KPIs for Camping & Adventure in the U.S. also consist of an AOV of US$153.8, a discount rate of 10.7%, and a return rate of 7.1%.

于2023年，美国露营与探险电商基准关键绩效指标（KPI）中，除9.3%的加入购物车率、68.3%的购物车放弃率及3%的转化率之外，亦包括平均订单价值（AOV）为153.8美元、折扣率为10.7%以及退货率为7.1%。