Factors influencing the choice of 3rd-party data provider in North America 2022

During a 2023 survey carried out among media strategists, planners and buyers from North America who worked on programmatic campaigns, respondents were asked to rank the importance of a range of factors influencing the choice of a third-party data provider. Audience size ranked first, having received 4.45 point on a scale from 1 to 5.

在2023年对北美地区从事程序化广告活动的媒体策略师、策划者和购买者进行的调查中，受访者被要求对影响第三方数据提供商选择的一系列因素进行重要性排序。受众规模位列首位，其评分在1至5分的量表上达到了4.45分。