Cologne Study (Reader Analysis of the Koelner Stadt-Anzeiger)

Leisure activities and consumer habits of persons living in the
readership area of the Koelner Stadt-Anzeiger.

Topics: vacation travel in the last year; length of vacation and
vacation destinations at home or abroad; booking with a tour operator;
presence, number and age of selected household appliances, durable
consumer goods and electronic media in the household; place of work or
education of respondent and members of household as well as means of
transport used by them on the way to work or place of training; means
of transport in travel to neighboring cities; and frequency of leisure
activities conducted as well as place of leisure activities; person
doing shopping and time; preferred shopping day for everyday
necessities; frequency of quantity purchases; frequency of purchase of
selected specials; importance of selected criteria in purchase of outer
wear and preferred shopping day for outer wear; purchase of furnishing
in the last two years and preferred style; most important decision
criteria for purchase of furniture as well as in the selection of
furniture stores; personal conduct of do-it-yourself and repair work in
the household; motives for attendance at do-it-yourself or construction
stores as well as specialty stores; number of cars present in
household; new or used car or leasing; age of car as well as engine
displacement and horsepower; having a yard; balcony or terrace; tenancy
or property.

Demography: age; sex; marital status; chool education; occupation;
occupational position; employment; number of persons in household with
an income over 100.00 DM; monthly net income of respondent; composition
of household (according to age of persons); size of household; person
managing household; respondent is head of household; characteristics of
head of household.

Interviewer rating: housing situation.

Also encoded were: weekday of interview; date of interview and place
of interview.