Offline channels where women shop skincare cosmetics in South Korea 2022

According to a survey conducted by Opensurvey among South Korean women on where they shopped for skincare offline in 2022, around 45.5 percent answered to purchase them in H&B stores. Overall, online shopping for skin care was more popular than shopping in brick-and-mortar stores.

根据OpenSurvey对2022年韩国女性进行的离线护肤购物场所调查，约45.5%的受访者表示在H&B门店购买护肤产品。总体而言，在线购物在护肤产品购买方式中更为流行，相较于实体店铺购物更具吸引力。