What Drives Portuguese Consumers in e-Grocery? Preferences, Barriers, and Business Implications

The uploaded Excel file contains the raw data collected through a structured questionnaire aimed at investigating the factors driving Portuguese consumers in the e-grocery sector. The dataset includes detailed responses on consumer preferences, perceived barriers, and other relevant demographic and behavioral variables.In addition, the accompanying SPSS files provide the processed data along with the statistical analyses performed for the study titled <i>“What Drives Portuguese Consumers in e-Grocery? Preferences, Barriers, and Business Implications.”</i>