Data collection on 630 Chinese consumers shopping online.docx

There is a significant positive effect of consumers' perceived usefulness and perceived ease of use on purchase intention; there is a significant positive effect of courier service and social evaluation during consumption on perceived usefulness and perceived ease of use, but there is no significant positive effect of information promotion on consumption intention, and there is a significant positive effect of information promotion on consumers' purchase behaviour; there is a significant positive effect of product promotion on both consumers' consumption behaviour and consumption intention