Germany: number of social network users 2014-2020

Based on forecasts, there will be 39.6 million social network users in Germany by 2020. Numbers have been growing steadily in recent years. Likes and dislikesSocial media has taken numerous countries by storm since its emergence and Germany is no exception. In 2018, more than half of the population used social networks. Among these, the most popular were WhatsApp, YouTube and Facebook. While it’s understandable to pose the question whether WhatsApp in particular is a social media platform and not a messaging service only, it is being used by businesses and media outlets to communicate information and get closer to consumers. The general population, meanwhile, pursues a variety of activities on social networks, most often sending private messages, as well as liking and commenting on posts by other users. Compared to other European countries and Russia, Germans do not spend the most time on social media. An open book?Facebook dominates the global social media scene and the numbers speak for themselves, with half of the world’s online population on it. Some of the most consistent, long-term concerns simultaneously arising with Facebook’s and other social networks’ staggering popularity have to do with transparency regarding data protection and user privacy options.

基于预测，到2020年，德国将有3960万社交网络用户。近年来，用户数量持续稳步增长。在社交媒体领域，自其诞生以来便席卷了众多国家，德国亦不例外。2018年，超过一半的德国民众使用社交网络。在这些用户中，最受欢迎的平台包括WhatsApp、YouTube和Facebook。尽管对WhatsApp是否仅是即时通讯服务而非社交平台提出质疑是合理的，但该应用正被企业及媒体机构用于传递信息和拉近与消费者的距离。与此同时，大众在社交网络上从事着各式各样的活动，最常见的是发送私信、点赞和评论其他用户的帖子。与欧洲其他国家和俄罗斯相比，德国民众在社交媒体上的花费时间并不是最长的。Facebook在全球社交媒体领域占据主导地位，数据不言自明，全球一半的在线人口都在其平台上。随着Facebook及其他社交媒体平台令人瞩目的普及，同时浮现的一些长期且持续的担忧与数据保护透明度和用户隐私选项有关。