Mobile shopping transaction value South Korea 2023, by commodity

In 2023, the mobile transaction value of food services in South Korea amounted to approximately 26 trillion South Korean won. Ordering delivery food, especially via mobile applications, has become somewhat standard practice in South Korea due to the convenience of being able to order almost every food and beverage item. Accordingly, the transaction value of mobile food and beverage sales has continuously grown over the last years, with a clear jump recorded in the first quarter of 2020, which was most likely due to the outbreak of COVID-19. Food delivery market in South KoreaThe leader in the food delivery app landscape was Baedal Minjok. Also called Baemin, the company managed to place ahead of its competition in terms of user downloads, and consequently in sales. South Koreans expect fast delivery times when placing orders online, but this is even more true for food delivery. Thus, with the increasing popularity of online food orders and food delivery, more food transportation businesses found their way into the South Korean market. Mobile shopping usageOnline shopping, and in turn mobile shopping, has become a popular option for consumers. In South Korea, it is now a well-established shopping channel, with more than 90 percent of the population having used mobile shopping channels recently. The high smartphone ownership in the country, as well as the convenience of ordering suddenly needed items on-the-go, has led to the increased usage of mobile shopping via smartphone and shopping applications.

2023年，韩国食品服务领域的移动交易额达到约26万亿韩元。得益于能够订购几乎所有的食品和饮料，通过移动应用程序订购外卖食品在韩国已逐渐成为一种标准化的行为。因此，移动食品和饮料的销售交易额在过去几年中持续增长，尤其在2020年第一季度录得显著增长，这很可能与COVID-19疫情的爆发有关。在韩国食品配送市场中，Baedal Minjok（亦称Baemin）作为行业领导者，在用户下载量和销售额方面均领先于竞争对手。韩国消费者在在线下单时期待快速配送，对于食品配送而言，这一点尤为重要。随着在线食品订单和食品配送的日益普及，越来越多的食品运输企业在韩国市场崭露头角。在线购物，进而移动购物，已成为消费者青睐的购物方式。在韩国，移动购物已成为一个成熟的购物渠道，超过90%的国民近期使用过移动购物渠道。得益于该国高智能手机拥有率和随时随地订购突发所需商品的便利性，通过智能手机和购物应用程序进行移动购物的使用率显著提升。