Share of consumers who paid for a printed newspaper Australia 2016 and 2018 by age

In Australia in 2018, 40 percent of adults aged 35 and older said they had bought a printed newspaper within the last week. Notably, the same share of those under 35 said the same. Compared to two years previously, the share of under 35 has increased but the share of those over 35 buying newspapers has reduced. Global context and online subscriptions The share of Australians who have physical or digital news subscriptions remains below 50 percent; 39 percent of mature adults had a subscription, whereas only six percent of trailing millennials had one. Uptake of paid online news subscriptions are still falling slightly behind printed newspapers. In the same year, just under 30 percent of under 35s said they paid for an online subscription and 17 percent of over 35s. The Australian printed newspaper and book market has, in recent years, paralleled global trends; year on year, industry turnover has fallen, dropping below three billion Australian dollars for the first time in 2018. Media brand trust Nationally, most Australians trust the country’s media outlets. In a 2020 survey, ABC news was the most trusted media band; 72 percent of respondents said they trusted the company compared to 12 percent who said they did not. SBS news achieved a similar score; 71 percent said they trusted them, and ten percent did not.

2018年，在澳大利亚，35岁及以上的成年人中，有40%表示他们在过去一周内购买过印刷报纸。值得注意的是，35岁以下的群体中，这一比例亦然。与两年前相比，35岁以下群体购买报纸的比例有所上升，而35岁以上群体购买报纸的比例则有所下降。在全球范围内，澳大利亚人的实体或数字新闻订阅比例仍低于50%；39%的成熟成年人拥有订阅，而仅有6%的追随千禧一代拥有订阅。付费在线新闻订阅的普及率仍略低于印刷报纸。在同一年，不到30%的35岁以下人群表示他们支付了在线订阅费用，而35岁以上人群的比例为17%。近年来，澳大利亚的印刷报纸和图书市场与全球趋势相呼应；年复一年，行业总收入有所下降，2018年首次跌破30亿澳大利亚元。在媒体品牌信任度方面，全国范围内，大多数澳大利亚人信任本国的媒体机构。在2020年的一项调查中，ABC新闻被评为最受信任的媒体品牌；72%的受访者表示他们信任该公司，而12%的受访者表示他们不信任。SBS新闻也取得了类似的信任度；71%的受访者表示他们信任SBS，而10%的受访者表示他们不信任。