eCommerce Benchmark KPIs: Consumer Electronics in Vietnam

In 2023, next to an add-to-cart rate of 7.6%, a cart abandonment rate of 71.9%, and a conversion rate of 2.1%, the eCommerce Benchmark KPIs for Consumer Electronics in Vietnam also consist of an AOV of US$74.9, a discount rate of 15.3%, and a return rate of 4.5%.

在2023年，越南消费电子领域的电子商务基准关键绩效指标（KPI）中，除7.6%的加入购物车率、71.9%的购物车放弃率和2.1%的转化率之外，还包括平均订单价值（AOV）为74.9美元、折扣率为15.3%以及退货率为4.5%。