Performance Insights from Cross-Platform PPC Advertising: A Case Study on Google and Social Media Campaigns

Pay-Per-Click (PPC) advertising has become a pivotal element in digital marketing strategies, enabling businesses to target potential customers with precision. This research aims to conduct a comparative analysis of PPC campaign performance on two major advertising platforms: Google Ads and Social Media Ads (Facebook, Instagram, LinkedIn, etc.). By evaluating key performance metrics such as Click-Through Rate (CTR), Cost-Per-Click (CPC), and Return on Ad Spend (ROAS), this study seeks to determine the effectiveness of each platform in driving user engagement and maximizing return on investment.