TV ad spend of selected gaming companies in the U.S. 2014-2015

The statistic presents data on the television advertising spending of selected gaming companies in the United States in 2014 and 2015. According to the source's estimates, Machine Zone, the publisher of "Game of War", spent 92.7 million U.S. dollars on TV advertising in 2015, which constitutes a 272 percent increase over its 2014 expenditures.Gaming companies – additional informationMachine Zone is a private tech company located in California. It gained popularity through its freemium massively multiplayer online games, one of which is Game of War: Fire Age. The game was released in July 2013 and two years later, in June 2016, the game earned the title of being the top grossing iPhone gaming app to date. In the measured period, Game of War generated 1.58 million U.S. dollars in daily revenue. In fact, the second spot in the same ranking also belonged to a Machine Zone game, Mobile Strike, with daily revenues for this title reaching 1.24 million U.S. dollars.Supercell was established in Finland in 2010. The mobile game developer is most famous for its game Clash of Clans and its recent spin-off – Clash Royale. In 2015, the company reported revenues of 2.33 million U.S. dollars. Some of that success was due to the enormous popularity of Clash of Clans, which made nearly 1.35 billion U.S. dollars in global digital revenues that year. In 2015, Activision spent 57.5 million U.S. dollars on TV advertising alone. The majority of that expenditure was devoted to the promotion of Call of Duty: Black Ops III (approximately 30 million U.S. dollars) and the investment seems to have paid off: Black Ops III secured the first spot on a ranking of PS4 best-selling video games that year, with nearly 11 million copies sold. Additionally, Call of Duty sales on Xbox One amounted to 6 million units in the same period, also making it the best-selling game on Microsoft’s platform.

本统计数据显示了2014年至2015年间美国选定游戏公司在电视广告上的支出情况。根据数据来源的估算，Machine Zone（“战争游戏”的发行商）在2015年投入了9270万美元用于电视广告，相较于2014年的支出增长了272%。以下为游戏公司的补充信息：Machine Zone是一家位于加利福尼亚的私营科技公司，因其免费增值的多人在线游戏而广受欢迎，其中之一便是《战争游戏：火焰时代》。该游戏于2013年7月发布，两年后，即2016年6月，该游戏荣获迄今为止iPhone游戏应用收入最高的称号。在考察期间，《战争游戏》每日收入达158万美元。实际上，同一排名的第二名亦为Machine Zone的游戏——Mobile Strike，该游戏的每日收入高达124万美元。Supercell成立于2010年的芬兰，是一家知名的移动游戏开发商，以其游戏《部落战争》及其最新衍生作品《皇室战争》而闻名。2015年，该公司报告的收入为2330万美元。部分成功归功于《部落战争》的巨大人气，该游戏当年在全球数字领域的收入高达13.5亿美元。2015年，Activision仅电视广告支出就达到了5750万美元。其中大部分支出用于推广《使命召唤：黑色行动III》（约3000万美元），而这一投资似乎取得了回报：《黑色行动III》在该年度PS4最佳销量视频游戏排名中位居榜首，销量接近1100万份。此外，Xbox One平台上的《使命召唤》销量在同一时期达到了600万套，也使其成为微软平台上的最佳销量游戏。